Company News
SAL Navigation is proud to announce its nomination for the Swedish Content Awards — a competition that rewards and celebrates the most outstanding achievements in content marketing in Sweden.
“I am grateful that SAL Navigation’s marketing efforts have been recognized with a nomination of this kind. Leading the rebranding project, my goal has been to transform the SAL Navigation brand into a clear and consistent platform that conveys who we are and strengthens our international position. Thanks to the collaboration with the talented team at Infobahn, SAL Navigation now stands out in a demanding, technology-driven B2B maritime context,” says Marte Lundgaard, Marketing and Communication Manager, SAL Navigation.
“Building a stronger brand takes time and requires continuous work in content marketing. A brand platform like this is a deliberate strategic move — and being nominated alongside major players with heavyweight marketing capabilities is a powerful acknowledgment of the direction we have taken,” Lundgaard continues.
Swedish Content Awards recognizes companies and organizations that succeed in creating innovative, high-quality content that strengthens brands, builds loyalty, and delivers measurable results.
“The rebranding of SAL Navigation was a strategically important project where close collaboration was key,” says Louise Olsson, Head of Agency at Infobahn.
“Through a new brand platform with visual identity, film, website, and content across multiple channels, we created cohesive communication that increased visibility, strengthened internal pride, and positioned SAL Navigation with stronger international impact. The goal was to combine technical excellence with human values — and to build a brand identity that clearly differentiates them in a competitive maritime industry.”
Explore our brand platform and learn how we are shaping the future of maritime navigation: https://www.salnavigation.com/
Learn more about our the rebranding project with Infobahn: https://infobahnsthlm.se/
